Main Task: Statement of intent
My TV adverts for a new horror TV channel called "Horror Central TV" will aim to create a brand identity that is appealing to a teenage audience. I will do this by having high tension through all 4 of my adverts. My adverts will be based around someone being chased through all different places, such as ; the woods, a park, a field and any other remote places. I will also be kidnapped by the "villain", and be taken hostage and be waterboarded. The first advert will begin with a nice establishing shot of the scenery and then there will be a fast sharp cut to me running as fast as I can. The effect of going back and forth with the 2 opposite shots (calm scenery and panicking running) is people will be drawn in as they will want to know whats going on. My characters will include me as the person running and a friend as the "villain". I will be represented as a vulnerable teen casually walking, whereas the "villain" will be a stereotypical villain. I...